A Melbourne hybrid shooter making the vertical ad films and stills a business runs on Instagram, TikTok, YouTube and LinkedIn: shot on the full sensor, cut in 15, 30 and 60 second versions and handed over ready to test.
Ad films live or die in the first three seconds, so the hook, the cut points and the vertical frame are planned before the shoot day. Each shoot returns a set of variations with different openings and closes, so a campaign has something real to test. Paid media stays with you or your agency. For longer brand work, see videography.
Six films from paid campaigns. Select a tile to play it here, or a name to read the brief.
Three to five distinct concepts, each with two or three hook variations, is a realistic first test. One expensive hero ad is the most common way to spend a quarter's budget and learn nothing.
Yes. Stills and video come off the same setups on one shoot day, so you book one person instead of two crews, and the stills match the ad cuts.
Most accounts plan one shoot day a quarter, with refresh cuts in between. Send the concepts and hooks before the day, with the product, talent and location ready, so the time goes on the frames.
Often, yes. Existing brand film footage usually holds material that was never cut for paid social. Send it through and I will tell you whether there is a campaign in it or whether it needs a shoot day.
A refresh cut from existing footage turns around in three to five business days. A new shoot is two to three weeks end to end, so most accounts plan one shoot day a quarter with refreshes in between.
You get a commercial licence covering paid and organic use across every platform, in perpetuity, with no separate media buyout. Hired talent is a separate term, quoted as its own line up front.
Revisions on the delivered set are part of the job, not an extra. Share the numbers after the first test and I will adjust the cut, rather than starting the concept again.
No. I make the creative, and media buying, audiences and budget sit with you or your agency. Judge the creative on hook rate and hold rate within seven to fourteen days, before conversions.
Send the number of ads you need, the platforms and the date you have in mind through the contact page. I come back with a fixed quote and the concepts for the shoot.
Tell me the platform, the budget and the offer, and I will say which films to make first.
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