Project highlights
for trades.

The photograph a superintendent actually needs: dated, shot from the same position as last month, and clear enough that a claim is signed off without a site visit. Most arguments about what was complete on the 30th come down to nobody having a frame of it.

The final delivery. Full resolution for print and tender, web sizes for the site, vertical crops for socials, all graded to match. One folder the marketing person, the estimator and the awards submission can all work from.

Two to three minutes covering the whole build, first pour to finished room. It is the piece that goes to the client at handover and quietly does the selling on the next tender.

Booked visits at slab, frame, lock up, fit out and completion, in the schedule from the start. Sites move fast, and the frame missed at lock up cannot be recreated once the plasterboard is on.

Rooms shot in brackets and blended so the window keeps its view and the room keeps its detail. A single exposure forces a choice between a blown out window and a dark interior, and a builder's finish deserves neither.

The twenty minute window after sunset where the interior lights balance against the last of the sky. It is the frame that sells a finished building, and the one thing that cannot be faked in a grade.

The close work: the joinery reveal, the tile set out, the junction where two trades met and it does not show. These are the frames that carry an award submission, and the ones a client points at when they explain why they chose you.

One shoot feeding the website, the tender documents, the socials and the award submission for twelve months, instead of a scramble for usable photos every time something falls due.

Roof, facade and the hard to reach detail captured under a CASA licence, without booking a scissor lift for the afternoon. As useful for defect review as it is for marketing.

A continuous move through the finished building at walking pace, so a client understands the layout in ninety seconds rather than reading a floor plan.

Footage taken while the trades are working. A working site reads as a real project in a way an empty one never does, and it is the material that makes a builder look busy and capable.

A single pass placing the build in its street, its landscape and its approach. One aerial frame does what a page of site plan cannot, which is show someone where this actually is.

Reveals, orbits and slow technical passes flown to a shot list rather than hover and hope, so the footage cuts into an edit instead of sitting in a folder.

Boundaries, approach roads, orientation and neighbouring scale in one frame. It is the shot a tender panel looks at first and the one estimators keep going back to.

Twelve months of build in ninety seconds, assembled from the fixed progress positions. It earns its keep at handover, in award submissions, and on the site fence while the next stage goes up.

Nine by sixteen versions pulled from the same flight and framed for it, so the socials post is not a crop out of the middle of a landscape frame with the building half missing.

Radio mics and a recorder rather than the camera's onboard microphone. Viewers forgive a soft shot and switch off one they cannot hear, particularly on a site with a compressor running.

Directed pieces for directors and project managers, shot so they sound like themselves rather than like they are reading. A question set beats a script every time for people who are not actors.

The film about how you build rather than what you built. Safety culture, apprenticeships, the way a client's timeline gets treated: the things that win a tender on something other than price.

Explaining a system, a material or a process to a client who has never built before. It cuts the number of questions answered twice and positions you as the one who knows.

Handover pieces and project updates made for the client rather than the feed. Often the cheapest thing a builder can do to turn one job into a referral.

A finished client saying what it was actually like to build with you. The most persuasive asset on any builder's website, and the one most never get around to filming.

Video and stills packaged for a submission: capability statements, evidence of past projects, and the finish shots that prove you have done this before.

Cut to length and aspect for wherever it lands, so one shoot works on a homepage, in a tender and on a feed without being re-edited each time.