What a package actually includes, and how quarter day, half day and full day rates work, including why quarter days are built to stack.
A practical guide to Google Ads for Melbourne businesses: what to spend on, what to ignore, and why the creative decides whether the spend works.
What actually earns reach on LinkedIn now: the posts that travel, the ones that stall, and a posting rhythm a busy business can keep up.
Facebook is not a relic. Who is still there, why it pays off for local business, and how to build a page worth returning to.
The share is the new signal on Instagram. What that changes about how you plan a post, the mistakes I see most, and a rhythm you can sustain.
Pinterest is a search engine, not a social feed. How to use work you already own to get found, and the habits that keep brands invisible.
Most brand films sit between 60 and 180 seconds. But the duration alone tells you nothing about whether a film works. A 90-second piece can…
The brief came in with the kind of clarity that only happens when a marketing lead has already lost a few rounds with their CEO. "We've made…
Most content calendars die the same way. A team plans the first month in detail, sketches the second month at a high level, and leaves the…
Most conference photography looks the same. Wide shot of a speaker at the podium. Medium of the audience clapping. Tight on hands holding…
Some of the most demanding production work I do isn't about the brief, the budget, or the kit. It's about who's in the room. Education shoots…
It's been a useful year. Five different industries, dozens of projects, hundreds of shoot hours. The work has stretched the practice in ways…
The new year is the most expensive content planning window of the calendar. Every brand wants to start the year with a launch, a campaign, a…
Repurposing is one of the most over-promised and under-delivered concepts in content production. Most brands have lived the reality: a hero…
The default brief from a residential builder is always the same: a hero film. Two minutes long, drone footage of the finished home, slow…
One Melbourne brand shoot. 180 days of content. Here’s the exact system for turning a single production day into a six-month asset library.
Most production briefs are too long, too vague, or both. The "too long" briefs are usually agency-flavoured: ten pages of moodboard, five…
Every videographer in Melbourne has good gear now. That sentence used to be a statement of differentiation — having the right kit was a…
Most production overruns happen because something obvious got missed in pre-production. Not the strategic stuff — the obvious stuff. A…
For about twenty years, the stock photo library was the workhorse of brand visual marketing. Need a hero image for the website? Stock site…
The word "cinematic" appears in roughly nine out of ten brand video briefs I read. "We want it to feel cinematic." "Looking for a cinematic…
For the better part of a century, video was made horizontally because television was horizontal. Cinema was horizontal. Computers were…
About a third of the discovery calls I take end with me telling the prospective client that they don't need what I do. That's not a sales…
Annual look-aheads are usually wrong. So this isn't a list of hot trends. It's a read on the structural shifts that have been building for…
For a long time, the studio did what most fit-out specialists do for their visual marketing: a mix of phone shots from finished projects…
CASA certified drone photography and video across Melbourne, the Yarra Valley and the Dandenongs. When aerial earns its place on a brief.
Melbourne event photography that does not stop at the gallery. How to turn a single day into six months of content your brand can actually use.
A practical guide to video production in Melbourne, from brand films to social cuts. Why raw footage rarely tells the story you imagined.